The Princess and the Frog is one of the best films of 2009. It's a classic, on par with Aladdin and The Little Mermaid. So why is this film going to struggle to make 100 million. This film SHOULD beat Lilo & Stitch. Instead, it's going take less than half off the gross of the crud that is Alvin and The Chipmunks 2.
Why did it dissapoint? Marketing. This film (and Avatar) had the worst marketing department ever. I mean, the only things they sold were for Disney Princess toys. They needed to get a wider age range. Perhaps highliting all the voodoo spirits would've gotten a couple of boys in there.
I do know for a fact that the following things would've been great for the film:
*Thanksgiving Day parade float. Why the heck did they not do this? Some of those songs blaring from the float would've had the audience hooked.
*Better Preivews- How about declaring that this film is the 49th classic from Disney? Plus, they should've showed the musical numbers Dig A Little Deeper & Friends on The Other Side as previews like The Lion King did as they had Circle of Life as it's preview. That film was a hit. Plus, at the end of those ads, state that the songs are on iTunes. That would've gotten the tech generation to love the songs and film.
*Look at the banner above. Does that make you wanna rush out to see it? No. Personally, fleshing out the story more in the ads would've done the film better justice.
I think Disney also should've just said that this was an event film like Avatar. Pump it up, make it look big. If Disney dosen't fine-tune their marketing by the time Rapunzel hits 3D theatres in November...well, Disney could be looking at more dissapointing grosses.
Sad
SYS
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