Right now, over 200 million of Avatar's USA gross has come from 3D. Companies are pouring millions into getting films like Robin Hood and Eclipse to become 3D pictures. And now TV is about to go 3D. So the big question right now is this: is 3D a fad or a revolution?
If someone had suggested the latter 5 months ago, I would've said BAH! But now that could be a possibility. Audiences find a mere 2-3 dollars extra for the eperience much better than the 15 dollar IMAX showings. Plus, consumers find that there is a difference. Most studios find this equation when seeing 3D:
3D = Money + Film = Profit
Sad but true, the only reason STUDIOS are giving a darn about this is becuase there's a ton of money in this investment. 3D movies oculd be sold on Home Video for 35 dollars. Wow. That's a ton of money. But I guess that's what we're willing to pay for something we didn't have 5 years ago.
Hollywood seems to be in the 1st transition in nearly 50 years. The last one was color TV. Now 3D imagery is coming and people can't get away from it. Steven SPielberg, DreamWorks Animation, MArvel, James Cameron, PIXAR, George Lucas, PEter Jacdkson & Disney have pledged loyality to 3D and more (like Ridley Scott and Jon Favreu) are bound to come.
SO my opinion on the ordeal is this: Audiences can be choosey and they seem to be choosing 3D. Plus, we just hit 10 billion last year and Avatar could hit Titanic's mega-gross if 3D keeps staying at it's side. Now that's some cash no studio head will refuse.
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